Direct Response TV

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Test Multi-Market, Local Broadcast, National Network, or Syndicated Direct Response TV, Commission-free.

Free is good. Call any other direct response ad agency and ask them to waive their first commission. Then call Malbis.

We Only Make Money When You Re-Order

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This is where our value prop lies. It's what separates Malbis from all other direct responses ad agencies.

If your first Malbis media buy falls short, Malbis earns $0 in revenue from your test campaign and has expended a large amount of time and effort for naught. Read between the lines you will see that this offer greatly incentivizes us to ensure that your campaign is a success from day 1. You're only going to re-order if the first test was a success. Our commission-free test model not only saves you thousands on test campaigns, but it also turns Malbis into the most accountable DRTV ad agency on the planet.

The Process

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To sum up The Process, let's set forth an example. A call center executive comes to us with a need for more inbound calls from TV. He has no prior experience in DRTV. Malbis takes his concept, creates a script and storyboard, produces a TV commercial based on the storyboard, buys pre-emptible DRTV, configures our call tracking platform to attribute success or failure at the station or market level, and then provides the client with a straightforward, easy-to-digest analysis that details what stations or networks made money, along with the ones that failed. That was a mouthful of a sentence with questionable grammar, but the idea is that we can do as much (or as little) to make your phones ring from a TV commercial.

If you're reading this and have experience in DRTV, you can bypass any of the steps within The Process. We can use your spot to help build your brand while generating calls. We can send calls into your call platform. And we can even let you download call log data and do the analysis in-house. It is accountable a la carte DRTV advertising at it's finest.

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01Concept
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What's the offer? What's your competitive edge, the single thing that makes you "better" than the next guy?

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02Script
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Our scriptwriting and storyboards are very objective. DRTV doesn't do fluff. We make sure that your brand is represented, if needed, but calls come first.

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03Production
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Similar to script and storyboard, the production of our advertisers' spots is regemented and objective. A spot might look fanatastic, but if it doesn't make the phones ring, it's for naught. Again, calls come first.

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04Media Buying
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For the most part, our media buys are standardized, meaning we do not negotiate "the best rate" for each of our advertisers. Instead, we offer locked rates that clear somewhere between 65 - 70%.

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05Attribution
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Track your cost per call or any other KPI back to the station, network, or DMA (market) using our call platform. And then...

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06Data Analysis
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Keep the stations or networks that perform well (ie. low cost per call stations) and ditch the high cost per call stations. Rinse and repeat.

The Process

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To sum up The Process, let's set forth an example. A call center executive comes to us with a need for more inbound calls from TV. He has no prior experience in DRTV. Malbis takes his concept, creates a script and storyboard, produces a TV commercial based on the storyboard, buys pre-emptible DRTV, configures our call tracking platform to attribute success or failure at the station or market level, and then provides the client with a straightforward, easy-to-digest analysis that details what stations or networks made money, along with the ones that failed. That was a mouthful of a sentence with questionable grammar, but the idea is that we can do as much (or as little) to make your phones ring from a TV commercial.

If you're reading this and have experience in DRTV, you can bypass any of the steps within The Process. We can use your spot to help build your brand while generating calls. We can send calls into your call platform. And we can even let you download call log data and do the analysis in-house. It is accountable a la carte DRTV advertising at it's finest.

graph
01Concept
line

What's the offer? What's your competitive edge, the single thing that makes you "better" than the next guy?

02Script
line

Our scriptwriting and storyboards are very objective. DRTV doesn't do fluff. We make sure that your brand is represented, if needed, but calls come first.

graph
graph
03Production
line

Similar to script and storyboard, the production of our advertisers' spots is regemented and objective. The spot looks fanatastic. But a great looking spot is no good if no one picks up their cell phone and calls your center. Again, calls come first.

04Media Buying
line

For the most part, our media buys are standardized, meaning we do not negotiate "the best rate" for each of our advertisers. Instead, we offer locked rates that clear somewhere between 60 - 70%.

graph
graph
05Attribution
line

Track your cost per call, or any other KPI, back to the station, network, or market level using our call platform. And then...

06Data Analysis
line

Keep the stations or networks that perform well (ie. low cost per call stations) and ditch the high cost per call stations.

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Call Centers

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High Quality Inbound TV Calls Must be Paired with a High Quality Sales Floor

Let's be honest -- not all call center sales floors are created equal. Some call centers close deals better than others. We want to work with sales floors that can sell. Not a bunch of inefficient rookies whose conversion rates are awful. That makes our high converting calls look bad.

We expect to work with call centers who have 2 or more years experience in buying calls AND who value calls over web leads. A web lead contact rate is only 33%, and obviously a phone call contact rate is 100%. We never "water down" the quality of a call, which is why we get complaints regarding "quantity" (can you please send us more calls?) but never "quality".

The Call Tracking Platform

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Malbis is all about complete transparency when it comes to call attribution and reporting. Log into our call tracking platform to view calls in real-time, listen to call recordings, pull call history reports and much more.

But it doesn't end with a bunch of cool software. Malbis Data Analysts are the very best in the business. We'll review your DRTV campaign with you each week, going over call data with a fine tooth comb to help you increase profitability by advertising only in markets and on stations that are proven winners for your campaign.

I've heard enough. Let's get started already.

The Commercials

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Here are a few of the successful TV commercials that we are running for our advertisers and call centers.

Lets get it on

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Ready to start a project or curious about how we do things?
Let’s talk.

202 Government Blvd
Mobile, AL 36602

Call Us At:
800-500-3222

1-800-500-3222 | info@malbismedia.com

© 2016-17 MJ Ventures, LLC dba MalbisMedia.com